Wendy's says 'dynamic' pricing gained't affect your nuggets with surge pricing

Earlier this month we launched our fourth quarter and full 12 months 2023 earnings outcomes and included an replace on the investments we’re making in our digital enterprise. One initiative is digital menuboards, that are being added to US company-operated eating places. We stated that these menuboards would give us extra flexibility to alter the show of chosen objects. This was misinterpreted in some media studies because the intention to boost costs at our eating places when demand was highest.

We have now no plans to take action and won’t elevate costs when our prospects are coming to us essentially the most. Any options we could check sooner or later will likely be designed to profit our prospects and restaurant crew members. Digital menuboards can permit us to range menu choices at totally different occasions of the day and extra simply present reductions and worth presents to our prospects, particularly at slower occasions of the day. Wendy's has all the time been about offering high-quality meals at an important worth, and that's what prospects can count on from our model.