Google will now completely ban advertisers providing pretend adverts

Google has announced an update to its advertising policies that officially bans ads with fake endorsements. The policy, which will come into effect from next month, also bans advertising that impersonates a public figure or brand to promote a product or service.

This is good news for Mark Cuban and anyone who has ever felt betrayed or offended by fake weight loss ads one who falsely claims to be affiliated with shark Tank, A report on those ads by adtech watchdog organization Check My Ads — first reported by Mashable — appears to have potentially far-reaching effects on Internet advertising.

“In March 2024, Google Ads will update the Unacceptable Business Practices portion of the Misrepresentations policy to include soliciting users to part with money or information by impersonating or falsely claiming affiliation or endorsement with a public figure, brand, or organization. There will be enticement involved.” Reads posted updates On Google's advertising policies change log.

The change comes after Google previously claimed that ads with fake endorsements were already violating its rules, suggesting that dealing with such ads was business as usual. However, the strong wording of Google's new update shows that curbing fake ads will now be a major priority and permanent action will also be taken against advertisers' accounts.

Google's updated approach is already resulting in a notable change. Mashable found dozens of Shark Tank keto gummy ads running on Google search last month. Today, there are none.

Google's policy update continues, “We take violations of this policy very seriously and treat them seriously.” “If we find a violation of this policy, we will suspend your Google Ads accounts upon discovery and without prior warning, and you will not be allowed to advertise with us again.”

Google is now telling advertisers that making a false endorsement claim to promote your product will have consequences permanent ban,

“This is remarkable news,” check my ads co-founder Nandini Jammi told Mashable. “It's never just been Mark Cuban or shark Tank The problem, this has always been Google's problem. The internet is full of such false endorsement advertisements. Google's new policy not only applies to all Shark Tank keto cheats, (but) they have also announced a permanent ban on the individuals running them. “This is the kind of change we want to see.”

Google's strong crackdown on these fake endorsement ads will benefit users, especially at a time when AI-generated content is capable of creating audio and visual spoofs to trick consumers into buying products based on false associations.

Shark Tank Keto Gummy Ad, No More?

Earlier this year, advertisements for a weight loss product were called “”.Shark Tank Keto Gummies“There was a curse. Some of these ads directed users to a fake website designed to look like the official page of ABC's Shark Tank, a hit reality show starring Mark Cuban.

As recently as late January 2024, Google searches were flooded with fake Shark Tank keto gummy ads.
Credit: Check My Ads

Cuban originally contacted Jamie to highlight the issue and even shared how he would receive harassing emails from fans of the show who felt duped by fake support ads Were and purchased the product, which did not work as advertised.

Google informed Mashable at the time of publication in January 2024 that the search giant was looking into fake endorsement ads. Less than a month later, Google has now updated its policies to specifically end these fraudulent practices.

“Looking at the language in their updated policy, Google appears to be addressing the exact scam these Shark Tank scammers have been engaging in,” Jamie told Mashable.

Check My Ads originally contacted Google to report these scams months ago. However, those early reports from Check My AIDS were ignored.

“But when we put[Google]on blast, and also you wrote a narrative in Mashable, which obtained picked up within the advert business, the corporate eliminated the adverts and up to date its coverage inside three weeks,” Jamie mentioned.

“Right this moment we will take some pleasure in realizing that our stress led to this vital change in coverage and enforcement on the world's largest promoting company.”