You're not the one particular person hiding on TikTok. In actual fact, most customers don't put up in any respect.

A current research by the Pew Analysis Middle discovered that there are extra lurkers than creators on TikTok. Truth Tank surveyed 2,745 grownup TikTok customers within the US and noticed the accounts and posting habits of 869 respondents.

You're not the one camera-shy consumer: 52 p.c of adults surveyed have by no means posted on TikTok, and solely 40 p.c have ever posted a video publicly. In conclusion, a small variety of customers create the vast majority of content material on the platform.

In keeping with fashions of power-users on different platforms, posters have interaction closely with different accounts on the platform. The typical poster follows nearly 4 instances as many accounts as non-posters. The center poster has posted six TikToks and obtained 149 likes. It's no shock that posters are nearly 5 instances extra prone to customise their profile bio.

The age group with essentially the most respondents who’ve posted TikTok movies is, surprisingly, not the youngest group, however the 35 to 49 yr outdated age group.

Pew Analysis Middle additionally surveyed American adults about what they considered their For You web page. And the addictive algorithm seems to be working. About 85 p.c of respondents discovered the content material “at the very least considerably fascinating”, whereas 40 p.c discovered it “extraordinarily or very fascinating”. Solely 14 p.c say their FYPs are “not very or in any respect fascinating.”

Which movies are participating these respondents? Be it on a regular basis movies from my life, erotic cooks, or journey gurus. We could by no means know.