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The Final Preventing Championship (UFC) has signed a five-year partnership with blockchain logistics agency VeChain as a heavyweight deal price $100 million. This history-making settlement marks the UFC's first top-level blockchain partnership, whereas giving VeChain a robust platform to achieve combat followers all over the world.
UFC flexes monetary muscle mass
Based on Paul Asensio, UFC's Senior Vice President of World Partnerships, this strategic alliance brings a major improve in income for the UFC, exceeding their earlier sponsorship data. The deal places the MMA large on the forefront of a rising development because the cryptocurrency and blockchain trade continues to develop quickly.
VeChain is prepared for world publicity
For VeChain, the partnership presents a golden alternative. Their model will make world headlines and attain an estimated 900 million tv properties in 175 nations.
This unprecedented publicity shall be enhanced via outstanding placement at UFC occasions, together with branding on the long-lasting Octagon canvas and digital shows. The blockchain agency may even collaborate with the UFC to create content material for its digital platform, additional strengthening their presence within the fight sports activities panorama.
VeChain UFC tokenized gloves. Supply: VeChain.
Dive deeper into partnership
This partnership goes far past easy emblem placement. VeChain branding shall be woven into the material of UFC occasions. The “Official Blockchain Companion” will see its emblem displayed prominently inside the Octagon, heart stage for all UFC fights. This fixed visible reminder will function a robust advertising instrument for VeChain, conserving their identify on the forefront of combat followers' minds.
Bitcoin is now buying and selling at $67.688. Chart: TradingView
The partnership extends past branding and content material creation. An annual “Model Ambassador Fund” will present UFC athletes with paid alternatives to take part in VeChain advertising initiatives. This revolutionary method leverages the immense reputation of UFC fighters to additional increase the corporate's attain and join with a passionate fan base.
Not UFC's first crypto dance
This isn’t UFC's first foray into the world of cryptocurrency. They beforehand partnered with Crypto.com, a number one crypto change, which resulted in awarding fan bonuses in Bitcoin. Moreover, the UFC collaborated with NFT creator Dapper Labs to launch a collection of formally licensed non-fungible tokens (NFTs).
These ventures reveal UFC's willingness to undertake revolutionary applied sciences and discover new income streams inside a continually evolving monetary panorama.
This partnership marks an necessary second within the convergence {of professional} sports activities and blockchain expertise. As VeChain takes benefit of the UFC’s large world viewers, this deal has the potential to not solely enhance VeChain’s model identification, but additionally educate combat followers concerning the prospects of blockchain expertise.
Show picture from UFC, chart from TradingView