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TikTok is ready to reward “high-quality” movies longer than a minute, saying the Creator Rewards program, which was beforehand in beta.
Though particulars haven’t but been revealed, creators will be capable of monetize extra content material, with the corporate prioritizing 4 key areas: “originality, play length, search worth and viewers engagement.” Based on TikTok, the brand new formal program discovered success final 12 months, with whole creator income rising by greater than 250 p.c throughout the final six months.
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Nonetheless, TikTok's authentic Creator Fund, which was designed to assist creators monetize content material, was shut down in November, with the corporate saying it was seeking to “greatest assist creators and discover new choices.” Will work to “apply sources elsewhere.”
Extra sources are coming to assist creators.
Credit score: TikTok.
It looks like the Creator Rewards program is only a approach to incentivize TikTokers hoping to earn a living from their content material. TikTok introduced different methods to extend assist for its customers, equivalent to a brand new Creator Academy (beforehand launched as TikTok Academy in Europe) that provides sources, programs, articles on content material expertise, TikTok-focused options, and extra. And can present different insights. This hub is at the moment in testing and shall be accessible in seven completely different languages within the coming weeks.
The app can be emphasizing longer movies general. In October, TikTok started testing 15-minute movies, rising the restrict to half-hour in January. The increase alerts TikTok's deliberate push for longer-form content material. Transfer over, YouTube?