Spotify buys Parcast – now its founder is launching a brand new leisure studio

Paracast founder Max Cutler left Spotify final February as a part of a wave of high-profile departures from its podcast vertical, and now he's launching Pave Studios to create content material throughout a number of codecs. “Storytellers who efficiently interact audiences and construct followers by written, audio and video content material have led the way in which in rising their sturdy communities into various companies,” Cutler mentioned.

The corporate has two new manufacturers to launch, OpenMind, which focuses on wellness, and true crime-based Crime Home.

Spotify acquired true crime and horror-focused studio Parcast in 2019 as a part of a $1 billion funding in authentic podcasts. Following the sale, Cutler labored as Spotify's head of speak creator content material and partnerships, serving to handle unique podcast offers with Joe Rogan, Alex Cooper, Emma Chamberlain and others. Most just lately, he served as a marketing consultant to Starglow Media, a kids's and family-focused audio community.

Regardless of the layoffs and cutbacks which have hit the podcast business this previous yr, nice offers are nonetheless obtainable for these at its high. Smartless Media and its founders, Will Arnett, Jason Bateman and Sean Hayes, signed a $100 million multiyear cope with SiriusXM in January, whereas Joe Rogan's new nonexclusive Spotify deal is reportedly price as much as $250 million.

Pave introduced that it has already signed a handful of creators with whom it should work to create authentic content material wealth rehabilitation Host Nicole Lapine, physician's pharmacy Host Mark Hyman, vanderpump guidelines star and religious astrologer Ellie Leuber, Australian self-help podcaster Gemma Sabeg, and superstar astrologer Aliza Kelly.