nikon is buying purple cameras

Nikon is buying RED, an organization based by Jim Jannard (founding father of Oakley) and can change into a completely owned subsidiary of the RED One 4K and V-Raptor RED digicam firm.

Nikon expects to make use of the deal to develop into the skilled digital cinema digicam market, benefiting from RED's “distinctive picture compression know-how and information in cinema cameras, together with colour science”. In keeping with a Nikon press launch, RED at present has roughly 220 workers, and is headquartered in Foothill Ranch, California.

Though finest recognized for its digital cinema cameras, RED tried to develop into the smartphone market in 2018 with the discharge of the RED Hydrogen One. The cellphone boasted holographic shows and assist for modular add-ons, nevertheless it was a essential failure and was discontinued after a yr.