LinkedIn is testing a TikTok-like video feed

LinkedIn is testing a short-form video feed, following in the footsteps of several other apps that are trying to be like TikTok.

Home to more than a billion users, TikTok has plagued social media apps for years. Instagram, YouTube and even Netflix have tried to copy TikTok's winning formula: the app's vertical video feed and the way it fosters trends and conversations daily.

LinkedIn confirmed to TechCrunch that it's playing around with a video feed, which was first spotted by strategy director Austin Null. In a post on LinkedIn itself, Null showed a short demo of the feed, which looks a lot like TikTok or Instagram Reels. The vertical feed, which is currently in beta, appears under a new “Videos” tab in the app. Videos are like other LinkedIn posts in that users can like, comment below, or repost.

It's unclear when this feature will be available to the broader LinkedIn community. Karina Su, a founder and startup builder, Demo also shared on XWriting, “[It]looks like TikTok for work – a mixture of inspirational podcast clips + present occasions.”

LinkedIn has developed its personal influencer group in recent times, with podcasters, profession coaches and business-owners usually posting quite a lot of content material on the app and constructing huge followings. The corporate informed TechCrunch that customers are primarily searching for extra movies for studying and growth functions. TikTok, a spot the place increasingly younger individuals go to study, can be residence to a ton of career-related content material. Now, LinkedIn is hoping to maneuver additional by going the vertical-video path.

However, the platform has tried unsuccessfully previously to repeat in style options, like LinkedIn Tales – a Snapchat/Instagram facet that didn't make a lot sense for knowledgeable community.