Boring telephones are an outdated branding train by HMD and Heineken

HMD actually desires us to have extra enjoyable. Earlier this yr, it introduced a collaboration with Mattel on an upcoming Barbie flip telephone. Now, it's teaming up with Heineken and artistic agency Bodega on one other effort designed to invoke nostalgia: Boring Cellphone. There are extra particulars on Heineken's web site – which you'll should be a minimum of 21 to see – however principally it's a translucent flip telephone with no apps, simply good retro vibes that can allow you to name your pals on a cool telephone. Provide help to join with.

The boring telephone is outwardly actual – I do know, I suspected it too – however it’ll solely be accessible through reward and never happening sale. This can be a restricted version and Heineken's web site states that 5,000 might be made. There’s a 2.8-inch QVGA show on the within, 1.77-inch show on the surface, a 0.3-megapixel digital camera, and a 3.5mm headphone jack. It helps calling and texting through 2G, 3G, and 4G, however good luck discovering a working 3G community anyplace within the US.

Nonetheless, the specifics are inappropriate; The boring telephone is a advertising stunt and truthfully, it's fairly humorous. When you want navigation, Heineken's promotional web site suggests you merely message your pals for instructions. you’ll be able to play too snake HMD's Nokia license permitted. And as soon as once more, translucent expertise is within the information. Name it a comeback.

The Boring Cellphone might be accessible through social media giveaway within the UK, with different markets additionally arriving later this yr. And when you don't win one, you'll have the ability to obtain an app that “makes smartphones boring” from June. Signal as much as Heineken's web site to remain on prime of all issues Boring Cellphone.