Advil's Vox advert addresses 'systemic ache racism' to sort out 'ache equality'

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Advil's marketing geniuses, apparently taking a page from Bud Light's playbook, launched the Advil Pain Equity Project to end “systemic pain racism.”

The Pfizer-owned company launched the project last year with ads sharing personal stories.

The company shares a “history of Systemic Pain Bias” on their website:

The sources of pain bias in America date back hundreds of years and are deeply rooted in racism. Below are some historical examples that directly led to the pain biases seen today.

While pain biases are a result of the pervasive nature of medical racism, it is important to know that countless health care professionals, researchers, and advocates are working tirelessly to promote a more equitable health care system.

Image: @endwokeness/X

Advil, and a wide variety of pain relievers and other medications are available over the counter and do not require a prescription. Any person can visit their local drug store to access these products.

Which begs the question: Is this another example of a company succumbing to a woke agenda? Or is this an opportunity to increase their market share?

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