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No, this isn’t an error. Taylor Swift survived the epic battle between TikTok and Common Music Group.
At the moment (April 11) followers noticed his musical return to the platform simply in time to advertise his upcoming album Tortured Poets DivisionOn 19 April. In January, UMG eliminated all music it owned and/or distributed from TikTok, together with Swift's prolific catalog, after negotiations broke down between the music large and the social media platform over artist royalties.
All the things We Know About Taylor Swift's 'The Tortured Poets Division'
Swift is the one UMG artist whose music has returned to the platform. Different TikToks utilizing music from UMG artists like The Weeknd, Ariana Grande and Unhealthy Bunny have remained silent.
It's under no circumstances stunning that Swift would turn into the exception to the rule. Signing with Republic Information (a division of UMG) in late 2018, he retained publishing rights to his catalog as the first songwriter. And when the singer launched her final album, Midnight, she relied closely on TikTok for promotion. He revealed the tracklist for the album in a sequence uploaded to the platform, titled, “Midnight grapple with me.” She hasn't posted about it but Tortured Poets Division On TikTok.
However even throughout her musical downfall on TikTok, Swifties saved her period on the platform alive by posting enhanced variations of songs and covers.
Hopefully, Swift's transfer will assist smaller UMG artists who rely extra on TikTok to advertise music than superstars convey their music again to the platform.
TikTok and UMG didn’t instantly reply to requests for remark.