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Ford F-150 Undoubtedly, it's the most well-liked truck in america, however you’ll be able to count on to pay about 14 % greater than the MSRP (which is $36,570) to get your fingers on the 2024 Ford F-150 XL 2WD Reg Cab 6.5' Field Off Lot Are. This may carry your complete nearer to $41,844 – so count on to pay an extra $5,274.