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“What America wants proper now could be a revival of the mini-truck.
“I'm not speaking about Maverick. Too many seats, too many car-based, an excessive amount of cash.
“I'm speaking a real, spotless, reasonably priced private pickup at a really reasonably priced value.
“Physique on body, 4 cylinders, handbook transmission, hand crank home windows, rubber flooring, vinyl seats. No display screen. Analog gauge. metal wheels. Easy easy easy. No pretense, and no pretense of being an aspirational car. The aim is to realize market share, construct model loyalty and scale back fleet emissions. Shoot for beneath 4,000 kilos of curb weight, 1,200 kilos of payload and 5,000 kilos of towing capability, priced at $19,999.
“Will probably be an occasion.”